American Apparel

Picture of American Apparel

Year of birth : 1989

Age: 26 years

Citizenship : United States

Products made of natural fabrics

The company `American Apparel` was founded in 1989 by a Canadian named Dov Charney (Dov Charney), which has long been fond of American culture.

`American Apparel` -the largest US manufacturer and seller of clothing from Los Angeles (Los Angeles), which has its own specialists in design, advertising and marketing. The most famous products are considered to be `American Apparel` simple cotton jersey - T-shirts and underwear - but in recent years the range of the brand expanded significantly ,and now the company also produces leggings, tights, tops, shirts, dresses, pants, jeans, vintage clothing, nail polish, bedding and accessories for men, women, children, babies and dogs.

The company `American Apparel` was founded in 1989 by a Canadian named Dov Charney (Dov Charney),which has long been fond of American culture. Charney was a freshman at Tufts University (Tufts University), when his company was called `American Apparel` and began experimenting with different prints on T-shirts.

In 1997, after a few crossings, involving tailoring in South Carolina (South Carolina),the company moved to Los Angeles. Charney has signed a contract with Sam Lim (Sam Lim), who at the time owned a shop in East Los Angeles, where 50 people work. After a few months, they become partners.

In 2000, the `American Apparel` moved to its current premises factory in downtown Los Angeles and continued to grow. Having achieved success as a wholesale company, `American Apparel` decided to go out and in the retail market directly to its customers. In 2005 the company took 308 place in the list of 500 fastest growing companies of the United States (United States) - her income was then more than 211 million dollars.In late 2006, it was announced that the `American Apparel` was acquired by ` Endeavor Acquisition Corp.` for $ 360 million. The merger was completed in December 2007, after which the `American Apparel` went public ,Dov Charney and took the post of president and CEO of publicly traded company `American Apparel, Inc.` remained the majority shareholder.

Interestingly, the `American Apparel` remains one of the few companies that export products with the label ` Made in SSHA` ,and its sales in 2007 outside of America (America) amounted to about $ 125 million.

Factory `American Apparel` covers an area of 74 000 square meters in downtown Los Angeles. They paint their own fabric and products themselves are made knitwear. The company has decided not to allocate any manufacturing processes for outsourcing.Workers at the factory `American Apparel` earn at least $ 12 per hour, while workers at American factories, transferred to China (China), earning about 40 cents an hour. The company uses the principle of team production, in which the priority orders carry the strongest performance. Each team operates independently and determines its own production daily schedule that allows them to control their wages. According to `The New York Times` is the largest garment factory in the US, which employs more than 4,000 people.

The company`s expansion in the retail market also took place at a fast pace. In 2003, the `American Apparel` opened flagship stores in Los Angeles, Montreal (Montreal) and New York (New York), and five years later, the company had more than 200 stores around the world, from Italy (Italy) to South Korea (South Korea), Sweden (Sweden) to Brazil (Brazil), Canada (Canada) to Australia (Australia),and their number continues to grow.

In addition, the tremendous success using the Internet -shop, which is visited by about a month and a half million people

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